Borderless Celebration

Print campaign for Presidente Beer connecting two iconic cities—Miami and New York, within a single visual narrative. The hero bottle anchors the composition while crowds celebrate across environments that blend architecture, culture, and the energy of both locations.

Art direction merges tropical and urban aesthetics: palm trees, warm tones, and a Caribbean vibe contrast with dense city structures and graffiti, creating a hybrid visual language. The exaggerated product scale and crowd composition reinforce the idea of a global, borderless celebration.

Post-production highlights include location integration, crowd compositing, scale manipulation, product retouching (condensation and shine), and vibrant color grading, resulting in a bold and energetic advertising piece.

Region/Campaign: Miami & New York – International Campaign