Que la mesa vuelva a unirnos

Campaign launched by Nestlé Mexico in August 2025 to celebrate its 95th anniversary in the country, focused on restoring the table as a space for family connection. The visual reinterprets classic domestic scenes through a contemporary lens, incorporating smartphones and screens as narrative elements that highlight modern disconnection.

Visually, the composition relies on highly controlled domestic environments, where each character is isolated in their own digital activity, while the setting maintains a warm and familiar aesthetic. Art direction combines practical lighting with ambient light, creating an emotional contrast between physical proximity and emotional distance.

Digital retouching and color grading build a cinematic, nostalgic atmosphere, with slightly desaturated greenish tones reinforcing the idea of memory and generational change. The integration of technology within a traditional setting is carefully balanced—subtle yet conceptually impactful.

The campaign is based on the study “Family coexistence at Mexican tables,” which revealed that 9 out of 10 families use screens while eating, and 71% believe family interaction was better before these devices. From this insight, the campaign invites audiences to rediscover the table as the emotional core of the home, prioritizing real presence over digital distractions.

The execution was led by LLYC Mexico, with national presence across OOH, digital, and TV.

Region/Campaign: Mexico – Nestlé 95th Anniversary “Let the Table Bring Us Together Again” (2025)