TV series – Channel 13

Key visual for the Chilean TV series “Papá Mono,” with a composition that places the main character at the center, surrounded by supporting roles that define the family dynamic. The frontal, symmetrical layout reinforces a light, comedic tone, allowing for quick character recognition.

Art direction follows a clean, bright, and highly broadcast-oriented aesthetic, using soft lighting to minimize harsh shadows and emphasize facial expressions. The suburban background acts as a neutral setting, keeping focus on the characters.

In post-production, the work focuses on skin retouching, image cleanup, and vibrant color grading, achieving a polished and accessible look. The bold typography blocks add visual rhythm and hierarchy, aligning with the family comedy tone.
The result is a clear, engaging piece built for mass appeal, highlighting personality, humor, and relatability.

Region: Chile
Campaign: “Papá Mono” TV Series
Streaming: Channel 13