"POP" Advertising campaign for Bayer

A series of key visuals where the product’s effervescent action is translated into precise and dynamic visual disintegration. The composition blends food photography with particle simulation, creating an organic “dissolving” effect that directly communicates the product benefit.

Digital retouching focuses on integrating hyper-realistic textures (grease, skin, bread) with fragmentation VFX, achieving clean and believable transitions. Soft lighting and gradient backgrounds enhance the subject, delivering a modern, clear, and highly advertising-driven visual.