"Home Pendings" Advertising campaign (print)

Campaign for the Mexican Insurance Institutions Association (AMIS) addressing car accidents caused by mental distractions related to home responsibilities. The visuals portray how these “pending tasks” invade the driver’s mind, represented through chaotic scenes where domestic environments physically collide with reality.

The work stands out for its complex compositing and high-end digital retouching, integrating multiple suspended elements (liquids, objects, fragments) with realistic simulations and a frozen-in-time effect. Dramatic lighting and cinematic direction enhance the tension, creating powerful key visuals that transform mental distraction into a tangible visual event.

Mexico Campaign | Agency: Ogilvy & Mather Mexico