There’s Always a Better Plan

A series of key visuals built through studio photography combined with surreal compositing, where everyday characters are transformed with unexpected elements (altered heads, eccentric wardrobe, out-of-context props).
The art direction is highly controlled, using monochromatic blue backgrounds to isolate subjects and create a clean, graphic aesthetic. Visual contrast is driven by color blocking and styling, resulting in bold, memorable imagery.

Retouching focuses on seamless integration of 3D surreal elements with a hyper-realistic finish, clean skin work, soft shadows, and precise volume control to maintain believability within absurd scenarios.
The concept conveys that no matter how unusual or complex the situation is, there’s always a better alternative.

Region/Campaign: Chile / There’s Always a Better Plan