Cristal Beer Advertising

Key visuals featuring Claudio Bravo, Arturo Vidal, and Gary Medel, where the intensity of the Chilean National Team is translated into a dark, bold, and highly emotional aesthetic. The minimalist composition focuses entirely on the player’s face emerging from shadow, while the beer glass acts as the sole light source, creating a dramatic glow that defines volume, character, and tension.

Retouching is driven by lighting sculpting, carefully integrating warm highlights with skin tones, enhancing contrast, and deepening shadows for a cinematic look. Skin cleanup, wardrobe detailing, and precise reflection control elevate the final image while maintaining a restrained yet powerful atmosphere. The green gradient background reinforces brand identity and the concept of competitive intimidation.

Region: Chile
Campaign: "Chile mete miedo", ChileStrikesFear
Client: CCU Chile
Brand: Cristal Beer
Agency: Porta Chile
Date: 2014