Digital campaign – Live football

A series of visuals for Claro Video, where the passion for Chile’s national team is brought into everyday urban life. The scene captures a collective celebration at a bus stop, with characters expressing different levels of excitement, reinforcing the idea of instant access to live matches anywhere.

Retouching focuses on character-environment integration, with warm color grading, directional golden-hour lighting, and consistent shadows and tones. Red, blue, and white confetti particles enhance motion and depth, adding energy to the composition. The result is a balanced scene between realism and high-impact storytelling, full of movement and football-driven emotion.

Region/Campaign: Chile / Claro Video – La Roja (2019)