"Beyond the Known" Launch Campaign

Key visual created for the launch campaign of the brand’s first mini SUV in Chile.

The piece is built through a hybrid digital composition, where the vehicle acts as a connection point between a natural environment and an emerging cityscape, reinforcing the concept “beyond the known.”
The art direction uses a clean visual transition between both worlds, with a warm palette and atmospheric treatment that adds depth and scale. The contrast between organic and urban elements enhances the narrative of exploration and discovery.

Retouching focuses on multi-plate integration, perspective alignment, contact shadows, and reflections, achieving a realistic placement of the vehicle within the composed environment. The final result maintains a polished commercial look with strong color control and lighting consistency.

Region/Campaign: Chile – Great Wall M4 Launch Campaign