TV promotional campaign

Key visuals created through studio photography and conceptual retouching, featuring hosts with bandaged limbs, hinting at absurd accidents with a humorous tone.
The art direction is minimal, using a neutral concrete background to highlight the character while allowing the typography to stand out. Lighting is soft and frontal, creating a clean look with controlled shadows.

Retouching focuses on prop integration (casts), skin cleanup, and color balance, maintaining a natural yet polished finish. The centered composition reinforces a clear and direct communication style typical of TV promotions.
The final result visually conveys the show’s concept: explaining absurd situations through science and humor.

Region/Campaign: LATAM / Science of Stupid – National Geographic Channel