Theatrical campaign key visual

A key visual created through high-end photo compositing, CGI and photography, featuring a building in cross-section revealing multiple theatrical spaces simultaneously.

The piece combines layered storytelling elements—stage, backstage, dressing rooms, workshops, and technical areas—built through modular composition using multiple real photographic shoots. The entire theater was photographed, including spaces, actors, performers, and crew members, adding a high level of realism and detail.

Retouching emphasizes zone-based lighting integration, spatial depth, and architectural continuity, maintaining coherence between interior and exterior environments. Art direction contrasts cool urban tones with warm interior lighting, guiding the viewer’s eye throughout the structure.

The final result acts as a visual metaphor for the production itself: everything happening behind and within a large-scale theatrical show.

Region/Campaign: Mexico / Les Misérables (theatrical production)