TV series - Season 3 Fox Life

Promotional key visual for the TV series Lucky Ladies, built around a glam aesthetic inspired by the world of casinos and entertainment.
The composition is highly theatrical and symmetrical, with stage-like curtains framing the characters, reinforcing a narrative of performance and public exposure. Floating poker chips add movement and highlight the use of post-production, blending CGI elements with photography.

The art direction features a warm, sophisticated palette (reds, golds, and blacks), with rich velvet textures and glossy finishes that enhance the aspirational tone. Styling emphasizes luxury and excess, while studio lighting creates controlled volume and even skin tones.

Retouching focuses on visual consistency, skin refinement, CGI integration, and a polished glossy finish, resulting in a clean, editorial, and highly commercial image.

Region/Campaign: Mexico, Fox Life – Lucky Ladies (TV series) 2014