Retail advertising campaign

A high-impact advertising composition built through photomontage and advanced retouching, blending a natural environment with a fantastical element to create a surreal scene.

The art direction uses a mountain landscape at sunset with a warm, cinematic palette, where sky and lighting play a key role in setting the atmosphere. The scale contrast between the bear and the human figure creates visual tension and enhances the narrative.

Retouching focuses on the realistic integration of the animal into the environment, refining lighting, contact shadows, fur texture, and depth. Elements like floating leaves and particles add motion and continuity to the scene.

The result is a piece that merges realism and fantasy, using post-production to build an emotional and aspirational visual narrative.

Region/Campaign: Chile, Mall Marina Arauco