More secure- Puerta exit

A conceptual campaign built through high-end photomontage and retouching, using visual metaphor to communicate extreme security.

The pieces depict residential doors opened to reveal powerful figures (a bear and a large man) instead of regular occupants, symbolizing protection. The art direction uses a nighttime aesthetic with warm lighting from exterior fixtures, contrasting against a dark environment to focus attention inside the doorway.

Retouching focuses on the realistic integration of characters into an architectural space, refining proportions, shadows, color temperature, and skin/fur textures. The composition reinforces the concept through frontal, symmetrical framing that highlights the door as the central element.

The result is a bold and memorable campaign where the idea of security is translated into a clear, high-impact visual.

Region/Campaign: Chile – Masisa “More Secure”.