Product advertising campaign for McDonald's

A series of visuals built under a consistent art direction across packshot and lifestyle executions, presenting the product both in an aspirational and real-life context.

The first pieces focus on a floating product approach, with chocolate spheres suspended in space to create depth and movement. Warm gradient backgrounds reinforce the flavor universe, while retouching highlights textures: ice cream creaminess, chocolate gloss, and material contrast.

The third piece introduces a human element, shifting into a lifestyle scene where the product becomes the focal point of interaction. Lighting adapts to skin tones and expressions while maintaining the same chromatic identity.

Technically, the series relies on a blend of photography, CGI, and advanced post-production, ensuring seamless integration between floating and real elements.

The result is a versatile campaign that balances visual impact with emotional connection, maintaining a strong and recognizable identity.

Region/Campaign: Chile Campaign – McDonald’s - McFlurry Super 8