MUSIC UNLIMITED PRINT CAMPAIGN

A series of visuals created to promote Music Unlimited, using an epic narrative that blends history and music culture into a single composition.

The campaign reinterprets classical battle scenes, transforming them into massive concerts where music becomes the dominant force. The art direction contrasts historical settings with modern concert elements such as stage lighting, amplifiers, and rock energy.

Technically, the work is built through complex compositing using multiple photographic plates, matte painting, and advanced post-production, combining crowds, atmospheric effects, dramatic lighting, and digital elements. Retouching enhances depth, volume, and motion, resulting in highly dynamic scenes.

The concept communicates that music is everywhere and limitless, reinforcing the service benefit: streaming from over 40 apps without data usage.

The result is a visually intense and cinematic campaign where music is portrayed as an epic, unlimited experience.

Region: USA
Campaign: MetroPCS Music Unlimited
Agency: Richards/Lerma
Year: 2016