Automotive advertising campaign

An advertising composition that blends vehicle photography with a fully vector-based illustrated environment, creating a deliberate contrast between realism and digital graphics.

The art direction embraces a neon, futuristic aesthetic, with a city built from simplified geometric shapes and illuminated windows that create visual rhythm. The curved road acts as a guiding element, enhancing movement and flow.

Retouching focuses on integrating the car into a non-realistic environment, refining reflections, soft shadows, and color grading so the vehicle aligns with the vibrant background palette. Reflective surfaces and gradients enhance the contemporary look.

The result is a high-impact visual piece where illustration and photography merge to convey a modern, technological, and urban identity.