"Big Sale" Automotive retail campaign

A series of visuals focused on commercial promotion, where the offer is transformed into an iconic element within the landscape.

The campaign features an open road in a desert environment, integrating a vintage roadside neon sign that contains the sales message and showcases the vehicle as the hero element. The art direction blends American road culture (road trips, motels, neon signage) with a contemporary approach to color and lighting.

Technically, the visuals are built through landscape photography combined with CGI elements, where the sign and vehicle are treated as separate assets. Retouching focuses on lighting integration, cast shadows, and color temperature to ensure consistency between background and foreground elements.
Dramatic skies, depth, and perspective lines enhance the sense of travel, linking the sales concept with movement and freedom.

The result is a direct yet visually elevated campaign that brings an aspirational tone to retail communication.

Region: Chile / Campaign: Mitsubishi Big Sale