MotorShow

A series of visuals created for RallyMobil Chile, combining hyper-real illustration with photography to build unique and memorable characters.

The campaign features anthropomorphized animals wearing helmets, headsets, and motorsport gear, translating the rally universe into a playful and accessible visual language. The art direction uses neutral backgrounds and soft skies to isolate the characters and emphasize their presence.

Technically, the animals are created through a precise blend of photography and hyper-real digital illustration, with retouching focused on fur detail, expression, and fine textures. Accessories are integrated with consistent lighting and controlled shadows, achieving a seamless fusion between real and digital elements.

The result is a visually engaging campaign with a distinctive tone, communicating the spirit of the motorshow through iconic, highly crafted characters.

Region: Chile
Campaign: RallyMobil MotorShow
Year: 2015
Agency: Dittborn & Unzueta