Meat product line

Key visual for Pampa Verde showcasing its meat product portfolio through a narrative of versatility in consumption. The composition uses a foreground hand holding different preparations (burger and wrap), serving as a direct visual device to demonstrate real product applications.

Art direction builds a controlled, dark kitchen environment, keeping the background secondary while emphasizing the product through focused lighting and high contrast. The priority is appetite appeal—glossy buns, meat texture, fresh ingredients, and overall volume.

In post-production, the work highlights advertising-level food retouching, focusing on color, detail, and texture definition. The product lineup in the background reinforces brand range and visual consistency.
The result is a clean, commercial piece that communicates flavor, practicality, and versatility.

Region: Chile
Campaign: Pampa Verde