world class

A visual campaign that elevates Chilean rally racing into a world-class narrative. The compositions blend real car photography with heavily crafted environments, where dramatic skies, monumental stadiums, and extreme landscapes are integrated through matte painting and CGI.

Art direction leans into an epic tone: strong contrasts, charged skies, and directional lighting that enhances speed and power. Mud, dust, and airborne particles add motion and energy, capturing a frozen moment at peak intensity.

In post-production, the focus is on integrating the car within hybrid environments, carefully matching reflections, shadows, and color grading to unify complex scenes. Forced perspective and exaggerated scale position the vehicle as the absolute hero, aligning the visuals with global automotive campaign standards.
The result is a high-impact key visual where local rally racing is presented with world-class visual language.

Region/Campaign: Chile – RallyMobil World Class 2015