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Sei + Pantone
Product campaign
A campaign built around a Pantone-inspired aesthetic, where each piece uses a solid color background to highlight the product. The composition blends model photography with a floral explosion replacing the face, creating a bold and memorable focal point.
Art direction is clean and minimal, allowing color and form to drive the message. In post-production, the floral explosion was created entirely from stock photography, carefully integrated in scale, lighting, and depth for a seamless result.
The outcome is a fresh, modern, and highly graphic visual where color becomes the core identity.
Region/Campaign: Chile – SEI Campaign
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