TV Campaign

Series of key visuals for Talento Rojo (TVN) built around a transformation narrative: from everyday life into the stage. The composition contrasts two worlds; urban night city and live performance connected through the same character, reinforcing growth and rising talent.

Art direction relies on a dual color treatment: cool urban tones versus intense red stage lighting. Lighting continuity plays a crucial role, with precise matching between environments to maintain visual coherence.
Post-production highlights include urban and stage background integration, lighting reconstruction, depth compositing, atmospheric effects (smoke, haze), and cinematic color grading, resulting in a strong visual and narrative impact.

Region/Campaign: Chile – TV Campaign / Key Visual Series