Volkswagen

A series of key visuals for Volkswagen VWORK, built around the strength and versatility of its commercial vehicle lineup. The concept features monumental typography (“VWORK”) integrated as a physical element within each environment, interacting with the vehicles across urban, industrial, and off-road scenarios.

Retouching focuses on advanced integration between CGI and photography, ensuring consistent perspective, scale, and lighting interaction between vehicles and typography. Each scene includes tailored atmospheres (dust, sun flares, dramatic skies) and color grading that shifts between warm industrial tones and cooler contrasts to match the setting.

The result is a cohesive campaign that conveys strength, functionality, and strong brand presence, with a cinematic and highly polished advertising finish.

Region/Campaign: Chile – Volkswagen VWORK